LETS Communicate

Weber Word Bank – linking terminology to everything that moves!

• Single source terminology management – approve one place, use throughout organisation
• Consistency of usage in all markets
• Better quality foreign-language texts
• Quicker production of catalogues and price lists
• Linking key data to ERP, CMS, and media database

Stig Pedersen, Marketing Director, is responsible for coordinating the Weber's marketing activities in six territories: Denmark, Finland, the Netherlands, Norway, Sweden, and the UK.

“What I want to do is empower my colleagues in the territories. The more approved data I can provide, the easier it is for them to have the flexibility they need in their markets without straying from the central ideals mapped out from Weber HQ.”

“I like the idea of a browser-based solution for terminology, but more importantly terminology that we can link up to many other platforms. Once the Word Bank-Media database link is in place we will be pushing on to link Word Bank to our ERP solution and to our Web Shop. Creating an intranet-based dictionary of specialist terminology is another option, as is a semi-automatic catalogue solution linking InDesign to Media database and Word Bank. There are plenty of possible scenarios!”

www.eicom.dk


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